The biggest problem in the beauty industry is that giant corporates are more concerned about increasing shareholder wealth and claiming that their products as greener and more sustainable, when they're not. Focused on producing cheaply-packaged, single-use goods, and launching new product after new product, it's nowhere near "environmentally-friendly". Greenwashing is when companies use false marketing to sell products that are not truly eco-friendly. Sustainability often takes a holistic approach, meaning brands need to instore policies around many different areas of their business.
The three most important criteria, according to us are
i) ingredients and formulations,
ii) packaging, which includes primary, secondary and shipping packaging, and
iii) company initiatives.
We are conscious of the above three criteria. We use choicest natural ingredients, sourced with thought and care, with an extraction process that leaves a minimum possible carbon footprint. We know that plastic is not a sustainable option and so we pack our products only in bottles made from recycled plastic. We contribute and subscribe to various other environmental friendly measures and campaigns